Sure, the person you’re talking to might be grateful for your advice – but they’re also overwhelmed by the amount and complexity of the information you’re sharing.
Matthew learned this the HARD way.
In his book, The Introvert’s Edge to Networking, he recounts the story of his first-ever speaking event, when he was invited to share his sales and marketing advice with a group of small-business owners.
Matthew worked tirelessly to put together the most detailed and informative presentation he could.
He shared strategies, frameworks, statistics, ideologies, processes, systems, and checklists. He gave them everything but the kitchen sink.
He thought he was helping…but the audience felt like they were drinking out of a fire hose.
For Matthew – and maybe for you, too – the devil was in the details.
The long list of facts, the endless complexity, and the confusing jargon.
Is it any surprise that the audience was overwhelmed? After all, Matthew had tried to cram years of insight into one small presentation.
Matthew, just like you, had great intentions when sharing his knowledge. But no one hired him.
This is when he had an EPIPHANY.
Matthew realized that teaching and explaining was not the goal.
He needed to show people why they should work with him, not tell them.
Facts and checklists wouldn’t do the job – a story would.
A story designed to motivate, inspire, and show prospects the amazing outcomes they could achieve by working with Matthew.
Since then, he’s shown thousands of other business owners how one story can change everything.
With just one story, you really can create a Rapid Growth business you love.
